Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only...
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
If you’re not already seeing tweets in Yahoo’s newsfeed, it’s currently rolling out all over the U.S.for mobile and desktop users over the next few days. In January this year in an interview with Bloomberg, Mayer talked about creating powerful...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Are your consumers on their mobile phones? Are you advertising for a mobile app?
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the...
However, this ad style is for desktop only, not mobile. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more...
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with...
When it comes to mobile advertising, there is always a question regarding attribution. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they...
Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials.
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Google's Mobile Search Moments research reported that 73 percent of mobile searches...
Search results are customized based on a user's location and mobile continues to change the game. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other...
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. If you have account rep, you can also contact your rep to see if you can get an earlier activation in your account...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Facebook, Twitter, LinkedIn, Google+, and YouTube each...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
