Groups like the Financial Industry Regulatory Authority (FINRA), the Securities and Exchange Commission (SEC), the Federal Financial Institutions Examination Council (FFIEC) and others don’t want to get in the way of their industry embracing the...
Local search is also a game won on relevance and volume. The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month.
Search results are customized based on a user's location and mobile continues to change the game. The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still...
This approach to building star ratings is brilliant since it's extremely hard to game. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android).
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
The Names May Change, but the Game Remains the Same Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional. Opportunities from content marketing to GPS, local, and mobile optimization beckon and...
Lesson 9: Focus on the End Game The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which...
We're thrilled to introduce this game-changing technology in our first mobile application," said Yahoo CEO Marissa Mayer. Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for...
Play Services Is Getting Real-Time And Turn-Based Multiplayer, Invitations, In-Game Chat, Lobbies, Leaderboards, And Achievements! The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage.
For example, in China more people use action game apps versus music game apps, but in Japan it’s the exact opposite. The world of mobile apps is foreign territory to most online marketers. The two SEO elements to focus on for mobile apps and the...
Because that would be a real game changer. We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. We all know the outcome, using a mixture of familiar...
Game Console and iOS (likely tablet) viewers watch the most video, consuming an average of 14 streaming videos per visitor per month in January 2013. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012.
When you approach your GDN campaign structure with the objectives of controlled distribution and efficient optimization, then you’re already ahead of the game. App ads: You can promote your mobile applications by linking directly to the Google Play...
The goal of foundational SEO isn't to cheat or "game" the search engines. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media.
Yahoo Searches this Week Reveal a Glorious Welcome Back for “Game of Thrones,” Excitement for MLB Opening Day, and a Hooked Audience for “Finding Dory” – Yodel Anecdotal Game of Thrones" beats March Madness on searches by 149 percent; Tigers are...
One example is how Chevy integrated a game time app during the Superbowl to captured interactivity simultaneously with TV and app. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans...
It's not a zero sum game. But perhaps more significantly, it wasn't just that they consumed more content overall – in many instances those who used mobile devices actually spent more time consuming via the primary (TV) and secondary (PC) media...
Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one. Above the fold issues, content strategy, internal links, and mobile specifics can trip...
We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on understanding where search is heading, and how businesses can leverage many factors to win in the...
Most SEO professionals focus more on ranking the page on top, but that's merely the beginning of the game for the website owner. Google's focus on the mobile front is largely on Google Now – a system that gets you answers through voice commands in...
