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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    If your own website isn’t mobile friendly or converting mobile visitors very well, you could consider sending them to Amazon instead. Mobile Media Buying Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of smartphone users report they would not recommend a website with a poorly designed mobile site," The Search Agency said in its report.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Making your site responsive or at least mobile...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  5. Top 10 SEO New Year's Resolutions for a Successful 2014

    The popular resolution to "reduce, reuse, and recycle" might very well be made for eco-friendly reasons, but applies equally well to your website content strategy. It's easy to get intoxicated with the SEO practice du jour, but it's sobering when...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a core component of your digital marketing strategy, having a mobilefriendly website is becoming essential. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are...

  7. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    Both parties have upped their game; NORAD with a new HTML5 website and app, and Google with their games strategy. This year, Microsoft moved beyond providing just the Bing Maps functionality to involving their Internet Explorer, Bing and Azure...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a...

  9. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. Many small and medium-sized businesses (SMBs) tend to dedicate resources to marketing initiatives that drive traffic to...

  10. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your website is Flash heavy, you need to consider its use, or ensure the mobile version of your site does not use it. If your website routes all mobile traffic to the homepage rather than the internal page the user was attempting to visit, it...