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  1. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. And hopefully your company has at least started to build out a mobile...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material: The world of mobile apps is foreign territory to most online marketers. Optimizing mobile apps to be more easily...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping results and because Gmail "goes through every" email to sell ads. Now Microsoft has posted a scathing blog post, "Don't Get...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Email In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. SEO will help you position your website properly to be found at the most critical points in the buying process...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. Blogging, email and social media are all different mediums and should be messaging...

  6. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    You don't take a screen capture of a banner ad and email it to your friends. Today, Twitter users are still very mobile. While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile.

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    I realize that advertising revenue is important to Google, but understand that Adblock Plus does not automatically block all ads; we simply allow users the choice [of] whether to block ads or whitelist them," Till Faida, co-founder of Adblock Plus...