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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study?

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website.

  4. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Look through primary (sales) and secondary (store locator, email signup) conversion data items by device and time of day. You can see from the indexed impressions by time of day chart that computers are fairly steady throughout the day, but mobile...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. Custom Audiences offers another viable solution for nurturing leads and engaging current customers that is far easier than...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they receive from stores via email. Coupons: Shoppers in physical stores redeemed many coupons using a mobile device.

  7. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Social media, search, email, video, and all other owned...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    Email In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. SEO will help you position your website properly to be found at the most critical points in the buying process...

  9. 9 Things You Must Update When Moving Your Business Location

    Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. If you rely on local search, or mobile search, to bring visitors and customers to your location, then moving...

  10. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...