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  1. Cross-Device Measurement: Believe the Hype

    User Email: The email of the user defined by the marketer. Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  3. The NSA Has a Hush-Hush Google-Like Search Engine

    The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of email, phone call, fax, Internet, and text message metadata. It can also share location information culled from mobile phones.

  4. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers?

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    When it was applied to email marketing, it revolutionized the way people were targeted. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. SEW: What's the biggest surprise that you saw in the Animoto Online and Mobile Video Study?