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Mobile Driving Directions

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Driving directions and maps on page Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, provide one-click access to things such as phone number, location map or map and driving directions. Understanding what they are looking for (directions, menus, coupons) is key to the success of current and future campaigns.

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. 2013: Tipping Point for Mobile Ad Monetization

    This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.

  6. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Nearly half of mobile auto users look up a location or driving directions. By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive...

  7. Why Effectively Measuring Lead Performance in Mobile is Essential

    In fact, according to findings from the recent Mobile Path-to-Purchase study, up to 85 percent of mobile users look for map and driving directions as a result of a mobile search – with the majority of these actions resulting in an ultimate purchase.

  8. 3 Mobile Marketing Must Haves for the Holiday Season

    But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...

  9. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Add maps and directions. Instead, write mobile specific ones by taking search queries into account to understand searcher intent. Because your keywords are likely to have a different performance on mobile devices, separating them from search and...

  10. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Up to 84 percent of respondents reported they also use mobile search to look up business locations and access maps or driving directions. According to the report, searchers show a strong preference for information related to local contact and...

  11. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Click to call, map and driving directions, coupons or social feedback functionality are all quick and direct actions that mobile creative can drive. The super-speed growth in smartphone usage and the cultural shift therein is old news at this point...

  12. Local Search Listings: Most Relevant Search Results Regardless of Medium

    This is followed by hours of operation, maps, website URL, distance to business and driving directions. The growth of mobile-local search is driving more category-based searches. Most local searchers are looking for quick referential info – an...