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Mobile Display Optimization

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. Device display testing Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Conversely, sometimes the mobile version of a site simply doesn't display enough information. Page speed improvements are the poster children of mobile optimization for good reason. Right off the bat, sites are only left with a half-second window...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords.

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Display: The display-ad content and campaigns from which traffic originated

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Now that we know voice searchers behave differently, how does that affect local optimization? Additionally, mobile voice-related searches are 3X more likely...

  8. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization...