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Mobile Display Optimization

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Optimization of desktop pages for both desktop and mobile. Device display testing Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Conversely, sometimes the mobile version of a site simply doesn't display enough information. Page speed improvements are the poster children of mobile optimization for good reason. Right off the bat, sites are only left with a half-second window...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Finally, Google will offer enterprise-class workflow, reporting, and optimization tools for AdWords.

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Display: The display-ad content and campaigns from which traffic originated

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Now that we know voice searchers behave differently, how does that affect local optimization? Additionally, mobile voice-related searches are 3X more likely...