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Mobile Display

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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Paid search marketers have understood that mobile...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Not only does the result set change, but the lay out and display can as well. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Device display testing Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  6. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling...