Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; With branded Vines four times more likely to be shared...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. A good mobile experience (50 percent of mobile searches have local intent)
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
Authors could get a rich snippet enhanced search result that would display their author profile photo, along with a link to their profile, number of Google+ circles they’re in, and a link to more of their related content.
The same thing can be done with social, mobile, display, etc. And then you can start to also introduce the concept of targeted display ads based on her past behavior. Integrated Lifecycle Display: Leverage highly targeted display ads to sustain...
Just open Now and the weather card will automatically display the forecast for your current location. With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become...
I just downloaded Google Now on to my iPhone, and the "cards" that they display intrigue me. I've been reading, and thinking, about the marriage of schema and Mobile. I think if an app, or a search engine wanted to deliver mobile-friendly content...
Prediction: Twitter will Switch to Display Media by Default Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook.
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Google Display Network The Google Display Network (GDN) has its own version. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers, on both search and display.
There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of...
New Google Display Planner Google's new Display Planner has the look and feel of AdWords with additional data and estimates of the Google Ad Planner. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis...
The industry trend is to evolve display advertising to be more consistent with the user experience," he said. The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Enhanced campaigns improvements for Google+ and mobile apps...
Rather social is being funded from other channels, such as display and offline. It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14...
Any chance you get to improve the display of your search results, take it! I suggest reviewing the video, image, and mobile sitemap extensions section. Find out in this collection of tips, guides, resources, and tutorials straight from Google.
Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. Google News Results specifying a date web pages should no longer appear; and prevent the display of...
Display revenue was $402 million, down 11 percent vs. The State of Mobile Advertising, Q1 2013 – Opera MOBILE A few reports on mobile advertising and usage. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub...
