Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Structured data and content conversations become more technical when...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. Although the PC still plays a major role in our digital lives, consumers are...
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. And shoppers are relying less on customer service reps and more on their mobile devices for help while...
With how varied Android devices are, this can sometimes be invaluable information for app creators. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio?
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. To stay ahead in the game, search marketers now need a...
According to the report, local search via non-PC devices more than quadrupled in 2012: Findings show traffic from non-PC devices more than doubled in 2012 to 15 percent: If last week's data on the rise of mobile research and conversion didn’t stir...
Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. In both the U.S.and UK, desktop devices, while accounting...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. Branigan said that if you have a significant percentage of traffic from...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. Facebook Graph still needs to figure out its mobile app integration and how to move out...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. This higher level of engagement and local relevancy also gives local pages an edge up...
Optimizing Your Website for Mobile and Tablet Devices Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption...
Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...
Similarly, I expect there to be increased focus on understanding in-store visits from mobile devices. Stepping back, search advertisers could previously run separate or solo campaigns on different devices.
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
