Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. In both the U.S.and UK, desktop devices, while accounting...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. The forward path of mobile search, increased...
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. Branigan said that if you have a significant percentage of traffic from...
Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to multiple types of devices – smartphones, tablet, or laptop/desktop. Facebook Graph still needs to figure out its mobile app integration and how to move out...
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. Responsive web design is recommended by Google, it allows one website to provide a...
Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. This higher level of engagement and local relevancy also gives local pages an edge up...
Optimizing Your Website for Mobile and Tablet Devices Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption...
Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...
Similarly, I expect there to be increased focus on understanding in-store visits from mobile devices. Stepping back, search advertisers could previously run separate or solo campaigns on different devices.
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
The most likely solution will be to track users cross devices who are logged into Google. If you are sending somebody to the play store on mobiles, then iOS devices won't be able to see your ad. Over time the distinction between devices is...
As consumers, we reach out to the device closest to us to find the information we need” said Sridhar Ramaswamy, Senior Vice President of Engineering at Google, “Advertisers need to be present and relevant across the growing number and wide range...
For example, smartphone users widely search while on the go for more immediate purchases while tablet users tend to use their devices primarily at home for looking up price comparisons and product/service reviews.
Various devices will become remote controls of the physical world, enabling the "internet of things" (interlinked physical items). Likewise, you can expect an action packed year at the intersection of mobile, local and search.
It is in the app environment on mobile devices where I think Graph Search has the greatest potential to reach critical mass and experience rapid adoption. It’s unclear when that will happen, but it’s doubtful it will be available for mobile devices...
This increase in mobile searches also means that site owners need to ensure that their site is served up well on mobile devices like having one site for desktop and other for mobile device. Already, roughly 16 percent of searches come from mobile...
