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  1. Introducing the Local Marketing Adoption Curve

    You should optimize all your local marketing for customers who use multiple devices to find your brand. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    That means, the search results are dramatically changing to cater to devices, and sites that don't keep up, said BrightEdge, will lose out on huge ranking and traffic opportunity. These errors result in a poor experience for users, and Google has...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    This is likely due at least in part to the satisfaction increase in mobile devices, up 2 percent from 2013, with 61 percent saying they were satisfied with information found on smartphones. A percentage of mobile users searched for location and...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Making your site responsive or at least mobile-friendly for the major screen sizes will...

  6. Future of Search & Content Marketing: Expand Your Mindset

    Think about the imminent rise of devices like Google Glass, said MacGurn. As marketers, we’re already thinking about how our content plays out across devices, as in responsive design. So we have the devices, and within them, the media to deliver...