Research from the study suggests more and more, consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile...
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. Increasingly, your audience is spending time interacting with your brand on mobile devices...
Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Optimizing for Mobile App Pages on Websites The SEO difference for mobile apps is that the page on which the app lives is what needs...
Detect "mobile" devices. Photo Swipe image gallery for mobile and touch devices So if you've been contemplating building a mobile app or doing anything with mobile, for that matter, and you really don't know how much mobile traffic you have, put...
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Quick stats about local mobile use: percent of...
Mobile ads: Focused toward mobile devices. App ads: You can promote your mobile applications by linking directly to the Google Play Store or Apple App Store. The Google Display Network is vast with abundant opportunity to generate great results.
Facebook Home, an app and series of core services integrated into select Android devices, will be preloaded on the HTC First, a new smartphone that AT Zuckerberg said. The average mobile Facebook user checks their Facebook app up to 12 times a day...
He quoted the following statistics: percent of media consumption is screen based percent of media consumption is on smartphones (according toGoogle) percent of Google searches are on mobile devices percent of Bing searches are on mobile.
That’s a huge fundamental issue because we all know that we interact with our devices all the time, but marketers are having problems attributing their mobile efforts because there is no standard…yet.
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Sure, AdWords is enhancing their ability to gain marketshare through serving successfully to...
If OpenUDID is integrated into a tracking SDK, ad click events and app installs can both be logged with an associated OpenUDID to allow for accurate tracking of unique devices. The workaround to pair an app install to an ad click is a brief...
Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders, and save photos that are stored on Google Drive and synced between all Google linked devices. Unlike rival Evernote, though, Google has only...
For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then...
You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...
The status is this: Mobile devices are outperforming laptop and desktop for Internet activity, and it is imperative your brand’s website either render efficiently on mobile devices or that you create an alternative user experience on a dedicated...
Mobile web and app analytics are still very much in the early stages. As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight and data we take for granted on the desktop web.
Similarly, I expect there to be increased focus on understanding in-store visits from mobile devices. Stepping back, search advertisers could previously run separate or solo campaigns on different devices.
If you're selling an iOS app and sending people to the app store, Android devices won't see your ad, and vice versa. The most likely solution will be to track users cross devices who are logged into Google.
