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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    That means, the search results are dramatically changing to cater to devices, and sites that don't keep up, said BrightEdge, will lose out on huge ranking and traffic opportunity. These errors result in a poor experience for users, and Google has...

  3. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. As a result, mobile app inventory is the highest priced...