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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    That means, the search results are dramatically changing to cater to devices, and sites that don't keep up, said BrightEdge, will lose out on huge ranking and traffic opportunity. These errors result in a poor experience for users, and Google has...

  2. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. As a result, mobile app inventory is the highest priced...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...