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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile devices lying around, there are alternatives to help you see what your mobile customers are seeing without...

  2. Using Multipliers Effectively in AdWords

    A lot has been written about the new device targeting, from the integration of tablets with desktops to the categorization of devices. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    For the options in the middle of the page (Networks; Desktops and Laptops, mobile devices and tablets; Locations; Languages), you can use the default settings which AdWords has selected. How long your listings will stay live depend on what your...