A lot has been written about the new device targeting, from the integration of tablets with desktops to the categorization of devices. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target...
Consistent design across desktop, tablets, and mobile devices. After implementing a design that works across devices, PLAs are now shown on everything from a Dell laptop to iPhones. Mobile Secured Search
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops...
As we’re pushed increasingly to non-desktop devices, we have the right to expect the same level of insight and data we take for granted on the desktop web. Mobile web and app analytics are still very much in the early stages.
So we aren't being forced to combine the devices on display campaigns. It's harder to converge devices around display, because of the differences in capabilities. Rich media and flash ads are pretty prevalent (and successful) on display, but will...
Google will pay Apple $1 billion in 2014 to be the default Internet search provider on iOS devices, including the iPhone and iPad, according Scott Devitt, an analyst at Morgan Stanley. It gets $1 billion at no cost to it, simply for having popular...
If you’ve previously created a desktop-only campaign, then by default it will be upgraded to run across both desktop and mobile devices, and Google will automatically set a non-zero initial mobile bid adjustment factor on your behalf.
Over time the distinction between devices is lessening and will continue to do so. The most likely solution will be to track users cross devices who are logged into Google. If you're selling an iOS app and sending people to the app store, Android...
For the options in the middle of the page (Networks; Desktops and Laptops, mobile devices and tablets; Locations; Languages), you can use the default settings which AdWords has selected. How long your listings will stay live depend on what your...
For example, this advertiser is seeing transactions from mobile devices, indicating an opportunity. In 2013, more people will use mobile devices than PCs to access the Internet. What is surprising is the number of advertisers who are neither...
Other iOS6 highlights include the Passbook app for virtual loyalty card organization, Siri enhancements, shared photo libraries and iCloud tabs for shared Safari browser tabs between devices. Though the sad fact remains that default "on deck...
Positioning Bing as the default search engine on a high-profile product like the new, highly-anticipated Kindle Fire HD devices, Microsoft as found another way to bring their search experience to a potentially new group of mainstream users.
Handwrite is experimental, and works better in some browsers than others—on Android devices, it works best in Chrome. For now, we’ve enabled Handwrite for iOS5+ devices, Android 2.3+ phones and Android 4.0+ tablets—in 27 languages.
Ensure your content is available and visible for mobile devices. Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets...
Since I have a known allergy to all Apple devices, my colleague Aaron Farr from the Covario SEO team, performed the mobile search dance off with his iPhone. Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s...
Several feature and functionality improvements are associated with the upgrade, but most notable is the integration with tablet and mobile (smartphone) devices. Since the mobile component of the new enhanced campaigns is set by bid adjustments, the...
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull?
Google's position as the default search engine on Apple's mobile devices is drawing scrutiny from the U.S. Google became the default search engine on iPhones in 2007 and iPads since 2010 – it was reported that Apple receives $1 billion per year...
If you don’t have many feature phone users who are trying to access your site, you may not need to support them, and you can focus your mobile phone site on smartphone devices. As noted in this recent mobile SEO podcast with Cindy Krum one of the...
Ramp up your efforts to attract more visits from Mobile devices – because for now the encryption doesn’t yet apply on phones and tablets. Create dedicated mobile-specific campaigns in AdWords, and offer mobile-optimized content for a good user...
