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Mobile Devices Ad Advertising

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. For the first time in the study’s history, mobile ad revenues were broken into search and display categories.

  2. Know Your Platforms: AdWords vs. AdWords Express

    Also, falling in line with Google’s stance on the importance of cross-device marketing, both platforms allow for targeting on mobile devices. Ad Formats Although the platform doesn’t contain advanced ad formats, you will still be able to write your...

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. They can also target precisely and efficiently by setting Shopping...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  6. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. Mobile web inventory is similar to mobile app inventory...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    That's why the need for retargeting across devices is more important than ever, the report said. Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the...

  8. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...