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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. They can also target precisely and efficiently by setting Shopping...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. More than 70 percent of mobile searchers use click-to-call when getting to your website. The problem is many users don’t call from the ad; they click...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    This is likely due at least in part to the satisfaction increase in mobile devices, up 2 percent from 2013, with 61 percent saying they were satisfied with information found on smartphones. Capturing consumer engagement points throughout the mobile...

  5. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. Mobile web inventory is similar to mobile app inventory...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    That's why the need for retargeting across devices is more important than ever, the report said. Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the...