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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We found that the GDN performs poorly via mobile devices in...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The CTR for mobile ads targeted to Apple devices is .46 percent. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. When it comes to the leading mobile devices, which includes the iPad and...