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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. They can also target precisely and efficiently by setting Shopping...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    There are some clients I have that see more than 50 percent of their overall traffic from mobile devices. Now that you know you have a lot of mobile traffic, and that mobile traffic can be impacting you Panda-wise, it’s time to fire up multiple...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...