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Mobile Devices

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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    That means, the search results are dramatically changing to cater to devices, and sites that don't keep up, said BrightEdge, will lose out on huge ranking and traffic opportunity. Even if you've decided to "go mobile," you may be losing an average...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Major enhancements from Adobe Experience Manager, which sits within the...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    According to the 2014 Mobile Behavior Report by ExactTarget, 91 percent of survey respondents said having access to content anyway they wanted it was somewhat or very important to them, and 83 percent said having a seamless experience across all...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    This is likely due at least in part to the satisfaction increase in mobile devices, up 2 percent from 2013, with 61 percent saying they were satisfied with information found on smartphones. Up to 60 percent of consumers used mobile exclusively to...

  6. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. As a result, mobile app inventory is the highest priced...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile devices lying around, there are alternatives to help you see what your mobile customers are seeing without...

  8. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Pinterest doesn't report on how many users it has, though it...

  9. Google Reveals What New & Expectant Parents Search For

    Parents are looking for many types of information on mobile devices. And they heavily rely on mobile devices for more than search professionals might think. In fact, 52 percent of traffic to the Magic Beans website comes from mobile devices – 35...

  10. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    That's why the need for retargeting across devices is more important than ever, the report said. Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the...