SEO News

Mobile Devices

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  1. Introducing the Local Marketing Adoption Curve

    The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. You should optimize all your local marketing for customers who use multiple devices to find your brand.

  2. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  3. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  4. The Evolution of SERPs and User Behaviors

    Mediative suggested this was because mobile devices have trained uses to scan vertically rather than horizontally, which is valid, but more so I think people have just gotten to know Google over the past nine years.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Mobile devices: Look at your content’s performance by device type. In practice, supplying the content for the demand leads to brands capitalizing on the long-tail queries that we see more and more today (especially with the growing mobile audience...