However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile devices. ReachLocal will set you up with a web presence and an online...
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Structured data and content conversations become more technical when...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
So they're not necessarily logging into Hotmail on their desktop ‐ certainly more activation and engagement is happening on mobile devices. Most of Jenkins' clients have 50% of their emails opened on mobile devices, so that's huge.
Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible. Separately, Google is warning that if you have a bad mobile website, your...
Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within mobile, desktop, tablet and laptop devices.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile...
But the IAB findings explain that the period of highest usage of mobile devices occurs during leisure activities at night, rather than during the "on the go" errand-running times of the day. So consider this a "higher funnel" activity, and consider...
A lot has been written about the new device targeting, from the integration of tablets with desktops to the categorization of devices. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target...
We can set a bid multiplier for mobile devices, but that's it. Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control…" The only exception here is that if you institute a -100% bid...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. Although the PC still plays a major role in our digital lives, consumers are...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Get on the devices that you would be using to search for your product.
How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any devices with screens over 600 pixels wide. Google Analytics user agent detection can be thrown off by the countless new mobile...
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. And shoppers are relying less on customer service reps and more on their mobile devices for help while...
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices.
With how varied Android devices are, this can sometimes be invaluable information for app creators. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio?
And YouTube hints that subscribers will soon be able to subscribe to channels from "more devices. So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in...
The other change is that you can now set bulk bid adjustments for locations, dayparts and devices, a definite improvement of the old style of having to update each location individually. Google AdWords announced that they have begun the rollout of...
