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  1. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...

  2. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. New customer acquisition is the primary objective...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    However, understanding device usage nuances, as well as the implications of how the category is utilized and key ad engagement factors, are integral for developing an effective mobile ad strategy that effectively aligns with mobile auto searchers...