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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Mobile devices: Look at your content’s performance by device type. Your goal is to be visible where your audience is looking for your products and services. In practice, supplying the content for the demand leads to brands capitalizing on the long...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Let's look at why brands should provide content based on the user, rather than their mobile device. The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Each and every internet transaction has a local connection, via...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. With Custom Audiences, a travel marketer could present this person with a desktop...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  6. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO strategy in 2014. Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your...

  7. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    More than just catering to a mobile device, retailers need be prepared for how mobile shoppers use devices while in the store. An emerging trend amongst mobile device users is "showrooming" – checking out products in store, only to buy online at a...