SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Today we're finally going to talk about that Facebook phone or more accurately we're...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
A search for "sushi" on a mobile device at lunchtime should yield different results than a search from a computer at home at another time of day. Instead of revealing just the closest sushi places to a user on a mobile device, search should help...
Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. New customer acquisition is the primary objective...
Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Is Your Website Mobile Usable Design has become a legitimacy signal and the lack thereof can directly impact visitors (and prospects...
The mobile device is the single device that follows a person around at all times. The Adhaven platform from 4Info allows you to target individuals on their mobile device by just knowing their physical address.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
Regardless of what your business model is, reaching your target demographic via a mobile device is the way to negotiate the digital waters. Fast forward from the 1g communication on your favorite (or not-so-favorite, depends if you like apples or...
An effective local SEO campaign will ensure that your website is visible to users who perform a local search on their mobile device for the products or services you provide. Navigating a desktop site on a mobile device is frustrating, and users...
If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources. This trend shouldn't surprise anyone, especially for those of you...
However, understanding device usage nuances, as well as the implications of how the category is utilized and key ad engagement factors, are integral for developing an effective mobile ad strategy that effectively aligns with mobile auto searchers...
I just need a net connected device with a keypad. Imagine a world with no Google, no pay per click, no link-based rankings, no Facebook Likes or Pages, no Twitter tweets, and no bookmarking or press release distribution services.
The study found that 92 percent of tablet users seek out things like product reviews on their device, while another 72 percent use their smartphone for the same activity. Tablet users also cemented that they engage in purchase-related activity on...
When it comes to search, though, users want “the experience” to flow seamlessly from one device to the next, whether on the go or sitting at home on a desktop, said Page. Page spoke of a dynamic ad platform that would deliver the right ad to the...
If you don't already know what books to read, films to watch or what to eat on the menu, explicit query led research into this is likely to be extremely tedious and frustrating on a mobile device. Personally, whilst I think Mobile Search is...
These keywords must be particularly granular and specific to ensure that your message is device specific and highly relevant to searchers. The key here is to deliver a solid, relevant, and high-converting experience that matches the context and...
