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Mobile Device Local Search

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching...

  2. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. So what that means is not only thinking about optimizing...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Nothing deters a consumer more than reaching a website not optimized for his or her device and having to navigate...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Device-level performance was normalized to October 2013 desktop and tablet performance.

  6. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO strategy in 2014. Since these search results are determined in large part based on the mobile...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is because responsive design sites have one URL...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Since device type and local search can be compelling signals, find ways to harness this data in social. The Device. This change in device often indicates more localized purpose. Suppose I perform my Black Rain Boots query on my mobile phone as...

  9. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Time of day, location, device and remarketing status are pretty big buckets. Imagine that we only have two devices: desktop and mobile. That immediately splits our "red roses" searches into two smaller groups: mobile red roses and desktop red roses.

  10. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: I would say focus on making their sites device friendly (responsive design), bring more synergies with the top 3 inbound channels like SEO, Social Media and Email, and think more of themselves as Digital Marketers as opposed to SEO's.