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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. An additional way Groupon is measuring SEO is by looking at deep linking...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching...

  5. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. So what that means is not only thinking about optimizing...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Device-level performance was normalized to October 2013 desktop and tablet performance.

  8. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO strategy in 2014. Since these search results are determined in large part based on the mobile...