While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) With Google dominating mobile search and free Google tools like Gmail...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...
Here’s what consumers use their mobile device for while in the store: Mobile isn’t just for finding local merchants to start the shopping experience. Google also found that in-store mobile activity begins with search, rather than with shopping apps...
If you're targeting mobile, you can get very specific information regarding the type of device being used. Is a mobile device If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have.
Mobile searches are increasing as smartphones become more broadly available with falling device prices. Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for...
Where do mobile users go online first when starting the search process on their device? Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York...
Even keyword usage differs greatly on the same device type. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program.
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is because responsive design sites have one URL...
Mobile has the power to connect brands to social and local with 54 percent of Facebook users access the site from a mobile device and 92 percent of mobile users share clips on YouTube. Where do I rank in San Francisco on a mobile device versus a...
Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. On a mobile device, it looks like this:
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). Among the grievances has been a resounding cry from brands and advanced AdWords...
Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer...
If the user is mobile, then they should see mobile ads regardless of a strict device type. If a user is on a mobile device they will see ads that you have marked as "mobile preferred". Similarly a user browsing on their mobile at home should be...
Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g.if this query is from mobile device, increase bid by 10%”).
