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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching...

  3. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. So what that means is not only thinking about optimizing...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Device-level performance was normalized to October 2013 desktop and tablet performance.

  6. 6 Essential Elements for Mobile SEO Success in 2014

    An SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will be the best SEO strategy in 2014. With this understanding, a local business, or a business with multiple...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is because responsive design sites have one URL...