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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Mobile online marketing is developing at a higher speed to keep up with the growing...

  2. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. Many devices give Google Analytics their full information under Mobile Device Info, for example...

  3. Adobe Adds Cloud-Based Mobile Services

    Broad Platform Support: For app analytics, Adobe Mobile services supports native apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X as well as hybrid apps created with Adobe PhoneGap and HTML5.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  5. Driving Consumer Insights With Mobile Analytics

    Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. Almost all tracking is done with anonymous device fingerprint tracking, which is about 95 percent accurate – more so for Android...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile.