SEO News

Mobile Device Google Application

RSS
  1. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The law firm is arguing that if device manufacturers were able to choose a default search engine other than Google, the quality of mobile search would improve. The complaint argued that given its placement of its own apps on Android smartphones...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Amazon and Netflix are prime examples of the successful application of personalized content. Here's how you would target site content to mobile phone visitors: Having personalized content geared toward the searchers query on the page...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Yelp is also highly mobile – the application was used on 9.2 million unique mobile...

  5. Driving Consumer Insights With Mobile Analytics

    On average Americans spend 2.7 hours per day socializing on their mobile device. That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). The leader in cross device tracking & analytics for mobile is a...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    When watching TV on multiple screens, are you watching TV or a mobile device? Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...

  7. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...

  8. 3 Mobile Marketing Must Haves for the Holiday Season

    Once a mobile holiday shopper has been driven to visit a retail location with dynamic mobile creative, 75 percent of those users will access their device while shopping in-store (Google), 59 percent of whom explored better pricing and 43 percent...

  9. Social TV Grows Up: Communities and Advertisers Flock

    Today, many TV viewers are using a mobile device while watching content, be it live, streamed, or otherwise. Brands already paying for product placement will be able to offer experiences which lead to purchase by incorporating content into mobile...