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  1. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The lawsuit asks for damages to be awarded to consumers who purchased an Android device sold "at an artificially high price" due to Google's allegedly anti-competitive practices. Consumer rights law firm Hagens Berman filed the lawsuit May 1 on...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. These placements were generating most of our traffic...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Android dominates the industry by making up 56 percent of the market share with...

  4. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique...

  5. Driving Consumer Insights With Mobile Analytics

    Also, session tracking on a mobile app is primarily done through Unique Device ID (UDID) on Android and sessions on iOS. One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that...

  6. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS.