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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The capacity to deliver a personalized experience to the customer based on a brand's...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. Basically, our ads had found the right person and...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. If you're investing heavily in mobile apps, but still struggle with how to justify...

  8. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. If equipment like Google Glass catches on as forecasts say...

  9. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Nothing deters a consumer more than reaching a website not optimized for his or her device and having to navigate...