Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device Highlighting the ever-increasing importance of mobile in conversions, the study shows one out...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social...
That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). On average Americans spend 2.7 hours per day socializing on their mobile device. The leader in cross device tracking & analytics for mobile is a...
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
Not just the device but their surroundings (i.e.where they might be when you're asking them to take one of your conversion actions. With these tools, you can see how they're executing on mobile (e.g.if they're running jQuery, Google Analytics...
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers He also noted that concerns about user privacy and changes in device usage will likely be challenges to face in the short term.
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Today we're finally going to talk about that Facebook phone or more accurately we're...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
When watching TV on multiple screens, are you watching TV or a mobile device? Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...
The SEO of Responsive Web Design - Kristina Kledzik, If you're curious about how responsive design works, this article is a great explanation that shows how responsive web design can create a great experience no matter what device you're using.
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki...
Those using the app on a device running Android 4.2 Jelly Bean can get a Google Keep lockscreen widget, too. If you're not the proud owner of an Android device, you can access Keep on the web. Unlike rival Evernote, though, Google has only released...
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. This is because responsive design sites have one URL...
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
They’ve discussed users’ constant connection in varying contexts (time of day, device, and location) through multiple devices as the impetus for enhanced campaigns. Now, mobile data will be included in these reports as well if the call extensions...
Combining all keywords together for every device is a bad example of choice. Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
But when the user is simply browsing, their device might give us much more information in comparison. Instead of adjusting per device you get to adjust per target. Rich media and flash ads are pretty prevalent (and successful) on display, but will...
