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Mobile Device Google

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  1. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...

  2. Using Multipliers Effectively in AdWords

    When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...

  3. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...

  4. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Device fingerprinting works by redirecting a user...

  5. Driving Consumer Insights With Mobile Analytics

    That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). On average Americans spend 2.7 hours per day socializing on their mobile device. The leader in cross device tracking & analytics for mobile is a...