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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to...

  2. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. As a result, mobile app inventory is the highest priced segment of the...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. For example, the Chrome browser has a very comprehensive set of...

  4. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The law firm is arguing that if device manufacturers were able to choose a default search engine other than Google, the quality of mobile search would improve. The lawsuit asks for damages to be awarded to consumers who purchased an Android device...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.