The simplest method for comparing user behavior by device type is in the main navigational stream (Google Analytics: Audience > Mobile > Overview) but B2B SEO professionals should also compare visitor performance by operating system, based on high...
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
In Google's blog post there is no mention of device level data. It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. Per Google, this report will "show you which campaigns...
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) With Google dominating mobile search and free Google tools like Gmail...
Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they can begin to adapt their expectations and hold mobile to a different standard. Google's enhanced campaigns lets advertisers adjust phone bids as...
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Device Targeting Are your consumers on their mobile phones?
Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Device fingerprinting works by redirecting a user...
Here’s what consumers use their mobile device for while in the store: Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are...
AdWords tells you how many “cookies” are available to target, as the cookie is representative of a device that's been cookied, rather than a person. Between now and the next few weeks, Google is rolling out ad group level mobile adjustments.
Retail companies have to acknowledge that a customer on a mobile device may find more value in a map than a direct response call to action. Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device...
If you're targeting mobile, you can get very specific information regarding the type of device being used. Is a mobile device If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have.
Mobile searches are increasing as smartphones become more broadly available with falling device prices. Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for...
Do most of your visitors arrive via a mobile device? With the increased popularity of Adobe TypeKit and Google Web Fonts, typographers are alive and well online today. Most of the steps are invisible or produce a single piece of the finished product.
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device Highlighting the ever-increasing importance of mobile in conversions, the study shows one out...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social...
That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). On average Americans spend 2.7 hours per day socializing on their mobile device. The leader in cross device tracking & analytics for mobile is a...
