SEO News

Mobile Device Features

RSS
  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Device-level performance was normalized to October 2013 desktop and tablet performance.

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Time of day, location, device and remarketing status are pretty big buckets. That immediately splits our "red roses" searches into two smaller groups: mobile red roses and desktop red roses. Imagine that we only have two devices: desktop and mobile.