SEO News

Mobile Device Application

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. Native to all Windows Mobile devices as well as Blackberry, Nokia, and Kindle, and...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. App Card: A Tweet card for providing a profile of...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    When watching TV on multiple screens, are you watching TV or a mobile device? Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    For this reason, mobile advertising was an important contributor to the holiday 2011 season, where we saw 38 percent of mobile shoppers make a purchase directly from their mobile device, and 46 percent conduct research on their device but visit...

  7. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Building a Site With Mobile Device Usage was up next and his presentation focused on mobile site optimization. The big topic in the mobile development world is responsive web design, which is device agnostic, using the media query in CSS3 to detect...