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Mobile Device App

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. There are two types of mobile analytics in particular that should be a part of every app campaign:

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. Basically, our ads had found the right person and...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. If you're investing heavily in mobile apps, but still struggle with how to justify...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile online marketing is developing at a higher speed to keep up with the growing audience who'd rather use their device then head into Internet cafes. The Apple iPad is the most expensive device to target and costs about 5.44 Russian Rubles...