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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can even target specific versions of each OS. With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns.

  3. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Google unveiled the latest version of its Android operating system (OS), known as Android 4.1 Jelly Bean. Android Jelly Bean will feature Google Now, a revamped mobile search experience with improved voice search and increased integration of Google...