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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    So, advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool, launched last Wednesday. Facebook’s new tool can show that a customer saw an ad from an...

  2. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Per Google, "Adobe Flash is not supported on iOS devices or Android versions 4.1 and higher. You pull up the search results on your device, click the link, and nothing. Google has updated their algorithm to detect specific pages that may not work...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad users drove 12 percent of all the mobile organic search visits in Q1 (31 percent).iPhone users contributed to 11 percent, while all...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With the introduction of enhanced campaigns, advertisers are no longer able to exclude tablets from their campaigns (yes, tablets are mobile devices) or target these device in separate campaigns. You can target devices by operating system and...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). When delving into a mobile campaign in Brazil, take note that the leading...

  6. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.