Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print...
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. When watching TV on multiple screens, are you watching TV or a...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...
Device targeting: Do Twitter ads targeting mobile or desktop perform better? The following sessions are breaking out of this mold by featuring advertising hot topics you will either want to dive into to discover for the first time, or to discover...
Combining all keywords together for every device is a bad example of choice. Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know
Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. On a mobile device, it looks like this:
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). Among the grievances has been a resounding cry from brands and advanced AdWords...
A search for "sushi" on a mobile device at lunchtime should yield different results than a search from a computer at home at another time of day. Instead of revealing just the closest sushi places to a user on a mobile device, search should help...
Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer...
If you don’t want to mess around too much with mobile optimization, Google will determine a mobile bid for you and display it when appropriate, based on device. Google is expanding on this concept and including new bid adjustment options for...
Notice that the mobile device targeting already has a significantly different estimate reach compared to targeting desktop devices. A recent desktop vs.mobile device experiment revealed that targeting mobile devices results in a 60 percent lower...
Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Is Your Website Mobile Usable Furthermore, mobile usability does not necessarily mean from a design compatibility and accessibility...
The mobile device is the single device that follows a person around at all times. The Adhaven platform from 4Info allows you to target individuals on their mobile device by just knowing their physical address.
Rising use of mobile devices in stores and increasing usage for direct, search and email traffic will mean the majority of consumer purchasing decisions will involve a mobile device, rising from almost nothing two years ago.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
This trend shouldn't surprise anyone, especially for those of you who are reading this column on your mobile device right now! If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions...
This tool allows users to check what ads are showing in different locations (whether it's specific cities in the U.S.or even international locations) or on specific device types (mobile, tablet, desktop, etc.
Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...
