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Mobile Device Advertising

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Nothing deters a consumer more than reaching a website not optimized for his or her device and having to navigate...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile online marketing is developing at a higher speed to keep up with the growing audience who'd rather use their device then head into Internet cafes. It is no surprise that the second most expensive device to target is the Apple iPhone and has...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google announced it would be lumping desktop and tablet device data together with the release of Enhanced Campaigns in February 2013. Device-level performance was normalized to October 2013 desktop and tablet performance.

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    For example, you would normally watch video content on your mobile device while on the go, where you have less time and limited access to fully enjoy the content. Social video advertising - which sits at the intersection of social, mobile and video...

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Context in mobile includes, time of day, location, device, keyword, or site. The ability to develop one page that renders correctly, regardless of device, is becoming the norm. The expansive growth of mobile traffic in 2013 has led to some major...