SEO News

Mobile Device Advertising

RSS
  1. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. When watching TV on multiple screens, are you watching TV or a...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...

  3. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...

  4. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer...

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Notice that the mobile device targeting already has a significantly different estimate reach compared to targeting desktop devices. A recent desktop vs.mobile device experiment revealed that targeting mobile devices results in a 60 percent lower...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smartphones are now the fastest spreading technology in human history, and – as Mary Meeker just reported – 13 percent of all Internet traffic now comes from a mobile device, up from 4 percent just two years ago,” said John Denny, VP Marketing...