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Mobile Device Advertising

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  1. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. This technology works by linking the device on which an ad is originally...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. An additional way Groupon is measuring SEO is by looking at deep linking...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Cross-device tracking in Facebook has confirmed what...

  4. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. Mobile device traffic is growing, up three percentage points from Q1, comprising 34 percent of all organic search traffic to...

  5. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established...