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Mobile Device Advertising

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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile online marketing is developing at a higher speed to keep up with the growing audience who'd rather use their device then head into Internet cafes. It is no surprise that the second most expensive device to target is the Apple iPhone and has...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...