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Mobile Device Ad

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  1. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever.

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...

  4. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...

  5. Freeing Analytics from Your Digital Agency’s Closet

    Are they coming from mobile – what device? If you're finding an ad lots of people clicked on never converted, maybe it's not a design problem but something that should be addressed by content. My name is Lisa Barone and for years I ignored analytics.

  6. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Additionally, 77 percent of smartphone users use their device for search. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer...