While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
In Google's blog post there is no mention of device level data. It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. If you happen to ad groups that drive a significant...
Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they can begin to adapt their expectations and hold mobile to a different standard. Google's enhanced campaigns lets advertisers adjust phone bids as...
When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...
There will be a single, ad group level bid with no way to set the CPA bid by device. CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers?
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Device Targeting Are your consumers on their mobile phones?
AdWords tells you how many “cookies” are available to target, as the cookie is representative of a device that's been cookied, rather than a person. Ad Group Mobile Bid Adjustments Between now and the next few weeks, Google is rolling out ad group...
Retail companies have to acknowledge that a customer on a mobile device may find more value in a map than a direct response call to action. Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device...
Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. Mobile as a Research and Purchase Device Highlighting the ever-increasing importance of mobile in conversions, the study shows one out...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever.
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers He also noted that concerns about user privacy and changes in device usage will likely be challenges to face in the short term.
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home.
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...
They’ve discussed users’ constant connection in varying contexts (time of day, device, and location) through multiple devices as the impetus for enhanced campaigns. Now, mobile data will be included in these reports as well if the call extensions...
