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Mobile Device Ad

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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. For example, only 15 percent of the respondents indicated that they customize paid search ad...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.