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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Cross-device tracking in Facebook has confirmed what...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns.

  3. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Understanding the strengths and limitations of each type will enable you to implement successful mobile advertising...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. For example, only 15 percent of the respondents indicated that they customize paid search ad...