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Mobile Device Ad

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  1. Using Multipliers Effectively in AdWords

    When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the base bid. In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...

  3. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever.

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...

  6. New Targeting & Tools for Small Advertisers on Twitter

    As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...