Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include...
Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns. High access by a certain type of device, or high conversions from a specific device, would justify content...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...
This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies...
But with Mobile Apps, you might have some very ID-specific things tied to users or individual device types. On average Americans spend 2.7 hours per day socializing on their mobile device. That said, you can look at really interesting stats (e.g...
For those advertisers with larger budgets and who require more control, this is great news, as they will be able to continue to deploy campaigns with device and carrier specific targeting for example.
Not just the device but their surroundings (i.e.where they might be when you're asking them to take one of your conversion actions. Getting the mobile experience wrong can be deadly to your bottom line.
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers He also noted that concerns about user privacy and changes in device usage will likely be challenges to face in the short term.
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Today we're finally going to talk about that Facebook phone or more accurately we're...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. When watching TV on multiple screens, are you watching TV or a...
Apple's Unique Device Identifier (UDID) was the standard mechanism for tracking installs across mobile web and mobile apps for iOS. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited...
Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media platforms.
The SEO of Responsive Web Design - Kristina Kledzik, If you're curious about how responsive design works, this article is a great explanation that shows how responsive web design can create a great experience no matter what device you're using.
Ad Placement: This includes focusing ad dollars on the context that matters, including time of day, proximity, and type of device. A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home.
Those using the app on a device running Android 4.2 Jelly Bean can get a Google Keep lockscreen widget, too. If you're not the proud owner of an Android device, you can access Keep on the web. Unlike rival Evernote, though, Google has only released...
As for the new features now available to self-serve advertisers, Schumacher tells ClickZ that targeting by device type is the most exciting and potentially rewarding for marketers. Beyond targeting by device, I don't think there's that much that...
This brand new feature of Vivastream gives you the opportunity to rate the session from your mobile device immediately after it takes place! From the mobile app, you can filter your list so it presents people in the following categories:
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B...
Even keyword usage differs greatly on the same device type. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program.
