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Mobile Device

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  1. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  2. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...

  4. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Device fingerprinting works by redirecting a user...

  5. Rise of the New School SEO Professional

    SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for...

  6. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies...