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Mobile Device

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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to...

  2. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Let's look at why brands should provide content based on the user, rather than their mobile device. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands...

  4. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. As a result, mobile app inventory is the highest priced segment of the...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. Google has come out in support of responsive design, preferring the...

  6. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The law firm is arguing that if device manufacturers were able to choose a default search engine other than Google, the quality of mobile search would improve. The lawsuit asks for damages to be awarded to consumers who purchased an Android device...