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Mobile Device

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  1. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. There are eight card types that can be attached...

  3. Using Multipliers Effectively in AdWords

    In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...

  4. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...

  6. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Device fingerprinting works by redirecting a user...