As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
In Google's blog post there is no mention of device level data. It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. Each SEM manager most likely has their own approach...
In short, responsive web design is the integrated use of CSS, scripts, and HTML that allows a website to adapt to various device resolutions. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with...
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer. Optimize by detecting the mobile device (not just screen width).
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) With Google dominating mobile search and free Google tools like Gmail...
Advertisers can target users by geography, interest, gender, device, keywords and more. Promoted Tweets also has several targeting options, depending on what level of advertising you're engaging in, and places your Tweets in users' timelines within...
Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. There are eight card types that can be attached...
Once marketers and advertisers acknowledge that consumer behavior conforms to device capabilities, they can begin to adapt their expectations and hold mobile to a different standard. Google's enhanced campaigns lets advertisers adjust phone bids as...
In that case you may be able to assume that a user on a mobile device during rush hour is commuting, and target your bids and ads accordingly. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a...
CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? Device Segmentation The loudest complaints about enhanced campaigns is that it is no longer possible to segment by...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. According to comScore's Mobile Future in Focus report, 37 percent of all time...
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Device Targeting Are your consumers on their mobile phones?
Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Device fingerprinting works by redirecting a user...
Here’s what consumers use their mobile device for while in the store: Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store...
AdWords tells you how many “cookies” are available to target, as the cookie is representative of a device that's been cookied, rather than a person. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like...
Retail companies have to acknowledge that a customer on a mobile device may find more value in a map than a direct response call to action. Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device...
If you're targeting mobile, you can get very specific information regarding the type of device being used. Is a mobile device If you aren't familiar with its features, you can now tell if the device is a phone, tablet, or other features it may have.
Developer: InfoLife LLC OS Requirement: Varies with Device Size: Varies with DevicePrice: FREE/PAID ($1.99) Developer: NQ Mobile Security OS Requirement: version 1.2 and up Size: 3.6MPrice: FREE Developer: NQ Mobile Security OS Requirement: version...
