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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Mobile Capabilities How will our pages be optimized for a mobile experience? Will our location information be sent to GPS and car navigation sites?

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Many sites have unique mobile URLs and Google has solutions...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that rely exclusively on web purchases might...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Here's how you would target site content to mobile phone visitors: Mobile Device Visitors to their sites view customized content based on: Personalizing the content makes this possible. By creating a dynamic web experience through personalized...