Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension.
Search results are customized based on a user's location and mobile continues to change the game. The book progresses to creating sites and pages with an emphasis on SEO. From choosing your target audience and selecting terms through content and...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers.
Do most of your visitors arrive via a mobile device? In contrast, non-competitive sites can sometimes "win" when just one or two things right. Your design effort needs to match the type of site your building and the content it needs to support.
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside...
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. Full content is written with a desktop in mind, and just certain sections of that content are shown for mobile...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and...
The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines.
Google Play Music Arrives In 7 More Countries – The Next WebNow in Australia, New Zealand, Austria, Belgium, Luxembourg, Ireland, and Portugal.of consumers think that most mobile sites are difficult to navigate – Econsultancy47 percent of...
Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. Google Places was recently replaced with Google+ Local...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. Nothing’s stopping you from using RTB to target specific sites, but it just...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
Branigan said that if you have a significant percentage of traffic from mobile devices, if you have high bounce rates from mobile-referred traffic, and your competitors have sites that work well on multiple devices, you should definitely consider it.
There are fewer mobile considerations for responsive sites, than when supporting a second codebase for a mobile site – which is something like having a mobile version of your site on m.example.com. Mobile Sites: Choosing an Implementation Process...
