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  1. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. Mobile accessibility is transforming search. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Performance by targeted device (desktop, mobile, tablets, etc. Quality score is one of the most misunderstood concepts in paid search. Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these scores will...

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Incorporate Day-Parting as desktop search “off-hours” become mobile search “on-hours”. In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012)  of 10 mobile searchers take...