The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile devices to check their email. Since YouTube is owned by Google, creating video content and optimizing it for terms you...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. The creation of content in whatever form, be it books, music, images, video, apps or games for...
The New Inbox: The Intersection of Email, Mobile and Social Marketing Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer...
Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. Short, emotional (Twitter/mobile) McGrane goes on to explain NPR’s model for adaptive content, a thorough and proactive CMS that allows...
Think about how Google Penguin has impacted SEO and how mobile and social continue to impact the customer experience online. Here is an interesting set of statistics: Of the clients we worked with last year that produced more than four new content...
What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals: To learn more about mobile PPC, here are a few tips for mobile holiday PPC that also can be applicable to many other industries.
Most Commented: #Winner Search & Mobile Marketing Trends: SEO Apocalypse 2012 by Michael Martin Mobile Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google...
The New Inbox: The Intersection of Email, Mobile, and Social Marketing Metrics for Success in the Mobile and Apps Ecosystem Mobile Marketing Optimization The Convergence of Search, Social, and Content Marketing
Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. While news consumption continues its shift to search...
Learn the latest local, social, and mobile strategies for Google Adwords, tools for targeting search and display and the latest tips and tricks in search marketing management. These four sessions covering mobile, blogging, search and social in Asia...
Mobile applications Website search presence undoubtedly brings lead opportunities into the sales funnel, but email invitations for more qualified content strategies such as webinars, events, and trade shows are likely to close the deal as well.
However, if we invest in mobile-friendly, optimized changes, we’ve found that the payoff is exponential. They have been using them for B2B with success and are exploring the potential benefits of incorporating more imagery and potentially viral...
I recently spoke at SES New York on best practices for mobile marketing with QR codes. Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a mobile app, check-in on Foursquare, update a...
Seventy percent of PC “query chains” (essentially search tasks) are completed in about one week while 70 percent of mobile users do so in one hour. Mobile devices are probably the most dramatic example of this.
