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  1. Top Brands Now Testing Pinterest Promoted Pins

    But the platform did highlight the advertising placed on mobile devices. Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web.

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Less than four months later, it revealed a company-wide...

  3. Twitter Ads: Are You Wasting Money on Mobile?

    I know that I won’t be targeting mobile devices for any of my Twitter advertising campaigns because I can get a better cost per lead by targeting desktop devices only. Targeting mobile devices is a waste of advertising money since it drove fewer...

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    This doesn't apply to Softbank Mobile, which will keep Yahoo mobile search and its mobile ad platform. Last month, we covered missed opportunities in Japan, including understanding the search engine market, mobile search, landing page design, paid...

  5. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    This one-day forum will examine the latest marketing strategies, including social media, mobile, and search marketing, for global markets with a special emphasis on the Asia-Pacific and Latin America.