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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up...

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. Yahoo began embedding stream ads, its native ad format...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    On the earnings call, CEO Marissa Mayer said Yahoo had more than 300 million monthly mobile users. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub...