With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users...
Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Facebook's has pioneered native advertising with its mobile Sponsored Stories.
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. So, the vast majority of YouTube Partners are likely to...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Content types by audience. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal...
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. Advertising can, and should, enhance content discovery in a seamless and effective...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. Facebook's Promoted Page Likes advertising rolled out globally this week...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. But, thanks to better and better content analysis technology, low...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Advertising on mobile is big business. A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to...
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
