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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...