A marketer can run a targeted ad by location, industry, title, company and other specific demographics. The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
There is no doubt Yandex will face many challenges ahead in the face of browser wars, mobile operating systems and even new competition beyond Google. The search industry is one of the most competitive in the world and has been for many years and...
As such, they continued to expand on their Google Instant offerings rolled out last September, adding Instant Previews, Pages, mobile, video previews, Places, and ad previews – and also added autocomplete “predictions”.
Google limits choice in the Android mobile operating system. Their latest Droid phone ad even plays with the attitude of them taking over. People in our industry need to watch this hearing, as should the generic public, to understand exactly what...
Better CTR on mobile search according to Efficient Frontier. CTR from mobile search is three times higher: study - Econsultancy Location-Based Marketing: The Convergance of Social and Mobile - ClickZ Yahoo working with Microsoft to fix Yahoo Mail...
Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay - The New York Times Search Industry News Mobile Search A glimpse inside Google's Beijing headquarters - San Jose Mercury News OneRiot's 'Social Interest Score' Defines Mobile Audience...
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). The owners of South Korea's largest search engines have filed complaints against Google with the country's Fair Trade...
Search Industry News South Korea - Mobile Metrics Report - Google Mobile Ads Blog Here's a roundup of today's other search news and headlines from around the web, sorted by category. Facebook Ad Prices Rose 40 Percent in Q1 - ClickZ
Local & Mobile Search Q&A with Foursquare's Evan Cohen on Social, Local & Mobile by Michael Boland Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals: a conversation with Foursquare GM Evan Cohen.
Search Industry News Mobile Search Here's a roundup of today's other search news and headlines from around the web, sorted by category. It's Not Just the Message in Your Ad, It's the Meta-Message - ClickZ
Search Industry News Tablets are changing the way consumers engage with content - Google Mobile Ads Blog webOS 3.0 screenshots: Bing Maps, Music, and more - PreCentral.net Mobile Search Gartner Predicts Huge Android and Microsoft Mobile OS Growth...
See your location history dashboard and more with Google Maps 5.3 for Android - Google Mobile Blog comScore Reports February 2011 U.S. Mobile Search Mobile Subscriber Market Share - comScore Beyond search marketing: New ad formats online retailers...
Explore the world with updated apps for iPhone: Check in with Latitude and use Places in 30 languages - Google Mobile Blog Google Patent Shows Its Mobile-Payment Ambitions, but Raises Privacy Flags - BNET
Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch Mobile Search iPhone Google Search App Gets Facelift, Name Change by Thom Craver
Panguso, a new search engine from state-owned Xinhua News Agency and China Mobile, has launched in China. Google Defines Mobile Sites & Offers Advice on Being Mobile Friendly by Brent Rangen With the explosion of mobile users and projected growth...
