Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
MOBILE Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. Enhanced campaigns improvements for Google+ and mobile apps – Inside...
I suggest reviewing the video, image, and mobile sitemap extensions section. Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things.
While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns. The Guardian delivers specialized content to their mobile site, but that content is the same for tablet and...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and...
The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch MOBILE A few reports on mobile advertising and usage.
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. Best of the Web, a directory of all the content on the web, turns 19 on April 20. Every day, our team of editors scours the web and...
Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and tablets also contributes. However, mobile page load speeds have decreased by 30...
The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about. The two SEO elements to focus on for mobile apps and the app stores are content and links.
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
Getting the mobile experience wrong can be deadly to your bottom line. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the mobile user experience and drive more...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. How should brands ensure each location posts content that is on message and aligns with overall brand goals?
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. Only 33 percent of advertisers have a mobile optimized...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. Top RTB vendors will generally partner with brand safety systems that make sure...
