In this phase people start selecting the provider or shop for their new mobile phone. Using Radian6 I discovered that there are four or five main phases in the life cycle of a mobile phone. Once a phone is really for sale you should already be...
As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
Advertisers can get ahead of the competition, grow their social footprint and extend their mobile reach by including Vine as part of an always-on content marketing strategy. With branded Vines four times more likely to be shared than video ads and...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. A good mobile experience (50 percent of mobile searches have local intent)
You should also take a look at the relatively new Google Keyword Planner, where you can get combined computer and mobile search volume results, as well as drill down beyond country levels. And then with earned media, which a what a lot of brands...
Now, users can record and share 15 seconds of mobile video with basic editing features. With that, Instagram is now able to offer the following video functionality to its mobile users: Anti-shake function that stabilizes mobile video called “cinema.
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page. I have seen many agencies espousing the benefits of having a mobile...
Mobile and social have been among the most talked-about subjects for the last couple of years. The same thing can be done with social, mobile, display, etc. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New...
Social/Mobile/Local marketing (that thing people call SoMoLo) Content marketing (which is a white lie) Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Bad mobile SEO will cost you. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Where else but in social media can original content be shared to drive interest around your company brand?
Some will benefit most from local optimization; others are geared towards mobile search. When you are obtaining references (and links) from a variety of sources all linked to your other marketing channels, while creating interesting and meaningful...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users...
It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over...
You might find others in Asia who prefer mobile payments. The next largest growth area internationally is mobile payments. According to a report on Global Online Payment Methods by yStats.com, the global mobile payment transaction volume is...
While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. According to Unruly Media's research, branded vines are...
