Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page. I have seen many agencies espousing the benefits of having a mobile...
Mobile and social have been among the most talked-about subjects for the last couple of years. The same thing can be done with social, mobile, display, etc. The New Inbox: The Intersection of Email, Mobile and Social Marketing session at SES New...
Social/Mobile/Local marketing (that thing people call SoMoLo) Content marketing (which is a white lie) Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Bad mobile SEO will cost you. Google’s advice on properly configuring your mobile site: “Try to test your site on as many different...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. Where else but in social media can original content be shared to drive interest around your company brand?
Some will benefit most from local optimization; others are geared towards mobile search. When you are obtaining references (and links) from a variety of sources all linked to your other marketing channels, while creating interesting and meaningful...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
Twitter Cards helps to richly represent content within tweets across the web and on mobile devices. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users...
It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are using the mobile video app. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over...
You might find others in Asia who prefer mobile payments. The next largest growth area internationally is mobile payments. According to a report on Global Online Payment Methods by yStats.com, the global mobile payment transaction volume is...
While Vine was acquired by Twitter and released in January 2013, consumers have instantly jumped all over this mobile app, making it a top free download app in the iTunes store for weeks. According to Unruly Media's research, branded vines are...
GE and Virgin Mobile are among the companies that have already taken advantage of branded content on the site. Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says.
Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy Ensure design and content match and complement each other.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don't want to see any...
Is it time to turn off mobile like some poorly targeted content campaign? Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a...
