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  1. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. And as a marketer, what if you can access that data so you can deliver an...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. The toughest part in going through the tactic selection process is often computing...

  3. Google Passes Microsoft to Become 2nd Largest Tech Company

    Microsoft is betting on its next version of its mobile and touchscreen friendly OS, Windows 8, which will be released October 26, to propel it further into the online and mobile computing markets. Some financial analysts think the news is related...

  4. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Jonathan Allen’s article reviewing this Google search change also touches upon the fact that as adoption of mobile browsing continues to accelerate, so will secured search. Google itself has indicated that by 2012, there will be more than 5 billion...