Mobile commerce is the biggest opportunity, said Michael. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more.
Social Media Meet ROI: The Secrets to Driving Social Commerce The New Inbox: The Intersection of Email, Mobile and Social Marketing Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and...
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. This generation is defined by the Internet, mobile, and social – consuming content...
Social commerce. Mobile-social. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via...
It also identified the rising importance of tablets in search and e-commerce that year. Now, it needs to expand the use of its platform for mobile, social, and display advertising. There are two big risk factors for Marin's expansion, according to...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. This will apply differently to static versus mobile users. The common use case is to bid more for mobile users if they're near your location.
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. From simple things like being able to see your total number of monthly visits...
Having a clean feed is of benefit to an e-commerce website whether or not the company has a digital catalog. The new Google Catalogs is interactive and mobile. Google has reformatted the Google Shopping home page.
F-commerce a flop? This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. Everyone loves the thrill of victory and the agony of defeat, so here are a few...
Go to getlisted.org and bask in the glory of knowing that you are about to get connected with the kids and hard working adults that make the world of commerce go ‘round. Even the kids will soon be adult consumers, which make them viable in the...
The mobile commerce avalanche Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on...
ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the first time this quarter. To be clear, the comScore figure is more in reference to things purchased and ordered over the phone (a...
Econsultancy just released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. Econsultancy's blog also shares some of their other tips from their E-Commerce Best Practice Compendium as well.
Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the Morning, Laptop in the Evening Mobile Commerce Trends & Tips As rapid device adoption continues, not only are more consumers...
Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Some other exemplary applications of the techniques...
Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. On Cyber Monday more than 18 percent of consumers used a mobile device to visit a retailer's site...
In the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM finding and used it to proclaim, once again, that social media marketing is a fail.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
One year ago, less than 8 percent of e-commerce site traffic came from mobile devices. Monetate found no correlation between e-commerce site traffic market share and the percentage of mobile users, though.
Mobile Measurement and Apps Insights - Google s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year. Beyond cool toys you can take back to your kids or branded gadgets for your office...
