With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Set mobile bid adjustments at the ad group level.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Are you advertising for a mobile app? Getting more in depth with “device targeting”, you can choose specific devices you want to target...
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords...
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Parity with AdWords in an Enhanced Campaign World? We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Crafting Your Online Marketing Campaign: Insider Tips aimClear Blog Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the...
Reach real campaign goals. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product...
You can find details such as phone impressions, phone calls, phone-through rate, and average cost per phone call in the Campaign and Ad Group tabs. Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on...
For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may have been streamlined because he had an existing campaign running on Twitter at the time.
If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the right people at the right time," said Brian Boland, Facebook director of...
Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up differently within each campaign.
These bid adjustments can apply to all ads and all keywords in one single campaign. That includes campaign elements like keywords, ad copy, calls to action, and analytics. This has been seen through Google's GoMo effort and free mobile websites...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management...
However, a well-executed social media campaign is no easy task, particularly if the goal is new customer acquisition. Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices.
In making mobile campaign management simpler and more accessible, Google has removed some of the more granular controls that advertisers previously had. If you’ve previously created a desktop-only campaign, then by default it will be upgraded to...
Although this may fly in the face of traditional SEO reporting, the goals of this specific type of campaign are different than traffic generation or onsite conversion goals, allowing more fundamental offline advertising metrics like reach...
