Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. As a corollary to the above, enhanced campaigns force better alignment between how mobile, desktop, and tablet campaigns are...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Google AdWords has launched a series of new...
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. The loudest complaints about enhanced campaigns is that it is no longer possible to segment by device. The bad news here is that all of this work will be...
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. With the launch of the enhanced campaigns in AdWords, we're also seeing upgraded sitelinks. Recently released, the upgrade center for enhanced campaigns can make...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Mobile traffic continues to grow and become a larger part of everyone's paid search...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
As Google announced the structural shift to enhanced campaigns I was curious to see how Bing Ads team would react. But the forced migration to Enhanced Campaigns has angered many savvy marketers who know that the loss of control over targeting will...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12...
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. You can learn more about enhanced campaigns in these posts: Google AdWords New Enhanced Campaigns Connect Ads With...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Crafting Your Online Marketing Campaign: Insider Tips aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to...
One cost Google is eliminating with AdWords enhanced campaigns upgraded call extensions is the $1 charge for using a Google forwarding number on ads that appear on desktop searches, such as this one. You can find details such as phone impressions...
The question is whether they'll eat up the mobile targeting and analytics tools provided by enhanced campaigns, or get confused and ignore them. In other words, SMBs will be better for it by learning to run campaigns that align with mobile user...
Legacy campaign sitelinks will need to be manually updated once a campaign has been migrated to enhanced campaigns. Enhanced campaigns can house up to 20 sitelinks per ad group, as opposed to the previous cap of 11 per campaign – this is a dramatic...
AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. Enhanced campaigns will simplify management, but...
Display campaigns didn't lose out on all the glory when Google announced Enhanced Campaigns recently. Display campaigns haven't been enhanced in quite the same way as search. Fear not, display campaigns have been upgraded too.
It could indeed be argued that Enhanced Campaigns will force a learning curve for aptitude in mobile search advertising. This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop...
