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Mobile Campaign Content

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  1. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: What Campaign Events Should You be Measuring? In this example, the advertiser could compensate advertising partners each time an event happens rather...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your mobile campaign landing pages focused on providing information only? Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to...

  5. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. When talking about search, social, local, and mobile data, the panel...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Here's how you would target site content to mobile phone visitors: Mobile Device Updating your site with new content isn't enough to successfully drive web sales.

  7. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website.

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  9. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...