Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; Advertisers can get ahead of the competition, grow...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. They will also set up a paid search campaign assuming you have the budget, and will track and forward any calls...
How to Use Google Webmaster Tools to Maximize Your SEO Campaign Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that...
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Mobile and social have been among the most talked-about subjects for the last couple of years.
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Not only does Kate Spade post weekly product-focused vines of shoes, fans can also get a sneak peek of the latest campaign in six seconds before it hits the big screen or magazine. While Vine was acquired by Twitter and released in January 2013...
Is it time to turn off mobile like some poorly targeted content campaign? My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Mobile traffic continues to grow and become a larger part of...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
Referral codes for campaign tracking. When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. Increasingly, your audience is spending time interacting with your...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Email consumption is increasing overall and mobile devices are part...
Crafting Your Online Marketing Campaign: Insider Tips aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for...
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may have been streamlined because he had an existing campaign running on Twitter at the time.
Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which...
Then, actively campaign to build your presence and appear more often! A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked...
