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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Email consumption is increasing overall and mobile devices are part...

  5. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Ad Group – Within a specific campaign, some ad groups may take precedence over others for a given query or require a more granular level of exclusion. Campaigncampaign negatives are an umbrella that prevents any ad group from displaying an ad...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    B2B SEOs should seek to understand how the content assets associated to keyword strategies apply to each phase in the buying cycle, thereby developing the right goals and objectives per campaign. Mobile websites, discussion forums, and blogs are...