Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the...
Is it time to turn off mobile like some poorly targeted content campaign? My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. It's easy to measure sales as a conversion point to help value...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may have been streamlined because he had an existing campaign running on Twitter at the time.
While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. Four key mobile context elements, when used in combination, can result in increased user engagement and campaign performance.
Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and conversions to optimize their copy and their ad spend. Regardless of how a campaign works, you need to continue focusing on data to drive decisions.
Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Sarah Wood, Unruly COO and co-founder, added, “A wildly...
The mobile device targeting campaign has an estimated reach of 531,000 users while the desktop targeting campaign has an estimated reach of 856,000 users. Data s native campaign analytics and Optify Reports.
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
If you have an ad group or campaign created that highlights discounts or benefits for seniors, you'll likely get the click over your competitors. In fact, one-third of the current population over the age of 65 has performed a search on their mobile...
Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the...
Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2. Mobile App Extensions Google answered the call of advertisers looking to promote their apps for download with...
Go to a campaign level view of your campaign I recommend bundling these keywords into entirely separate campaigns to control budget flow and improve overall campaign performance of the all-important phrase and exact match keywords.
Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the...
Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Many Google AdWords features come with fabulous treats that help improve account performance...
