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Mobile Campaign Ad Content

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  1. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your mobile campaign landing pages focused on providing information only? Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms?

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. New campaign testing capabilities allow creation of draft campaigns to...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Using the inverse of the previous example...