So if you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt enhanced campaign functionality as soon as possible. Simpler Campaign Set Up
With data only appearing at the campaign and ad group level, there is still a level of granularity missing from the report that will cause the SEM Manager to dive deeper. In most agencies you'll see a lower level employee making the day to day...
Mobile video consumption tripled in 2012; video is the fastest growing ad format worldwide and Vine is changing the social video landscape, six seconds at a time. Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the...
Set mobile bid adjustments at the ad group level. First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
In short, CO ignores enhanced campaign bid multipliers. We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals...
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop...
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. Depending on past performance, if one ad group has CPCs much different from the rest of the campaign, use the ad group level bids to even the playing field and...
My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Is it time to turn off mobile like some poorly targeted content campaign? It's easy to measure sales as a conversion point to help value...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Parity with AdWords in an Enhanced Campaign World? We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said.
I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. Dig into paid search settings by reviewing past mobile CPCs and adjusting enhanced campaign percentage...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
