So if you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt enhanced campaign functionality as soon as possible. Simpler Campaign Set Up
In most agencies you'll see a lower level employee making the day to day adjustments on the campaign and the more senior manager overseeing the optimization efforts and client relationship. With data only appearing at the campaign and ad group...
Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; With branded Vines four times more likely to be shared...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. They will also set up a paid search campaign assuming you have the budget, and will track and forward any calls...
How to Use Google Webmaster Tools to Maximize Your SEO Campaign Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images.
As more advertisers switch over to meet the deadline, this is likely to further increase CPCs with new mobile bid adjustments (MBAs). With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets...
Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your contact info.
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
Not only does Kate Spade post weekly product-focused vines of shoes, fans can also get a sneak peek of the latest campaign in six seconds before it hits the big screen or magazine. While Vine was acquired by Twitter and released in January 2013...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Set mobile bid adjustments at the ad group level.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
In short, CO ignores enhanced campaign bid multipliers. We can set a bid multiplier for mobile devices, but that's it. The mobile bid multiplier is helpful, but ignores tablets. Conversion Optimizer automatically accounts for the contextual signals...
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop...
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords...
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. In the past, a set of sitelinks were created at the campaign level. I can see a great application of this being to easily add geo or purchase modifiers to a...
Is it time to turn off mobile like some poorly targeted content campaign? My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Mobile traffic continues to grow and become a larger part of...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
