SEO News

Mobile Campaign

  1. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: What Campaign Events Should You be Measuring? In this example, the advertiser could compensate advertising partners each time an event happens rather...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your mobile campaign landing pages focused on providing information only? Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Campaign Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Mobile Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few marketers have taken advantage...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. The iPad and iPhone each drove more organic search visits than all Android devices combined, RKG data showed.iPad...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: Where do we get our data?