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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. This holiday season you would expect the shopping behavior to be very mobile, as showrooming and...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local Seamless alignment with your local mobile campaign and stores is pivotal. Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...