Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
Referral codes for campaign tracking. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. Measuring Mobile Apps Did you know that measuring, analyzing and reporting insights...
Parity with AdWords in an Enhanced Campaign World? We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said.
I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends. Dig into paid search settings by reviewing past mobile CPCs and adjusting enhanced campaign percentage...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options. Advertisers can set bid adjustments at campaign, ad group, or keyword level.
Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.
Efficient optimization: When your campaign is structured properly you will be able to take proactive optimization actions faster. To avoid crashing and burning on the GDN you need to establish a solid campaign structure foundation.
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Email consumption is increasing overall and mobile devices are part...
Crafting Your Online Marketing Campaign: Insider Tips aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for...
Campaign specific calls to action. Today, Twitter users are still very mobile. While it's not a requirement, Twitter started as a concept for communicating via an SMS-like service via mobile. He started off discussing mobile and how Twitter users...
Reach real campaign goals. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. And as a marketer, what if you can access that data...
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
You can find details such as phone impressions, phone calls, phone-through rate, and average cost per phone call in the Campaign and Ad Group tabs. Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on...
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will...
