SEO News

Mobile Campaign

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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...

  2. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: What Campaign Events Should You be Measuring? In this example, the advertiser could compensate advertising partners each time an event happens rather...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your mobile campaign landing pages focused on providing information only? Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the...