As the percentage of users accessing content through a mobile device continues to increase, B2B marketers need to be sensitive to navigational limitations and conversion rates barriers mobile browsers create.
Additionally, those tablet users fill in gaps left by other browsers. While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
Craver mentioned Chromeless browsers under the Mobile App Experience above, and likely the two most popular related platforms to use are: PhoneGap and Appcelerator. And hopefully your company has at least started to build out a mobile strategy to...
The time it takes for browsers to render a downloaded page and its elements. Data was represented in aggregate, but also by country, desktop vs.mobile and other factors. Also the speed and processing power of mobile devices like smart phones and...
CPC best deals: All "mobile with full browsers" campaigns had lower CPCs – from 30 to 60 percent lower than the average, revealing an opportunity to further explore the bargain CPCs. At the heart of all the excitement surrounding Google AdWords...
Detect Mobile Browsers really covers the different platforms, languages, browsers, etc.that you're going after. You don't turn off customers with a bad mobile site and lose them to a competitor. These tips, tools, and code tricks to enhance the...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. With more than 1 billion smartphone users around...
Set a far-future Expires header, which allows browsers to cache content and assets. Specify a character set, so browsers can begin parsing/executing faster. Have an m.subdomain for mobile content that is competing against desktop content.
Outside the U.S.and in many other countries mobile is the dominant way to access Internet – often not even via smartphones ("features phones" with limited browsers are popular in India). The need to design and deploy a next-generation site...
People use multiple devices and browsers to surf the web. Insights into the performance of your mobile apps. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics.
Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device security settings. Advertising on mobile is big business.
The small screen size of mobile browsers demands a different approach to desktop website design. Clearly it's not always enough to have a single website that can be accessed from mobile and desktop browsers alike.
Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. Mobile Click-To-Call So how are your mobile campaigns going?
It's accessible via Google's web application, so iDevice owners can simply point their web browsers to maps.google.com. Although this massive Street View update comes amidst Apple's iOS 6 mapping dramas, even those who upgraded to Apple's latest...
To make Google Maps even more comprehensive, accurate and useful, today we’re making Street View available on mobile browsers," Google Maps product manager Amanda Leicht said in a post to the company's Google LatLong blog.
During Hurricane Irene, Google published a threat evacuation layer onto Google maps on the WNYC radio website to reach both browsers and listeners. During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also...
Google recently launched their GoMo website tester, which analyzes sites and brings back recommendations for improving the user experience for mobile browsers. Their research, which spans 2 billion searches annually by 11 million mobile unique...
Now you can save your search settings, such as your language preference or having Google Instant on or off, to your Google Account, enabling you to search with your preferences wherever you're logged in, even if you're searching across different...
Opera said that it has extended the deal, though it called this a new agreement, to use Google as the default search engine in both its mobile and desktop web browsers until August 1, 2014. According to figures from analysis outfit Netmarketshare...
Both of these browsers default to secure search, if someone is logged into to Google. Google+ Mobile is a very good user experience with the integration of both social experience, mobile use and mobile ad revenue platform.
