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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from a Panda standpoint. But desktop was a breeze compared to mobile. Trying to click through 30 component pages on your...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? For those reasons, it makes sense to use your mobile device’s browser to access...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. Alternatively, rather than detect the width of the user's screen...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Browser Mobile Device Here's how you would target site content to mobile phone visitors: Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    How many people out there search for things via their mobile browser, specifically when on the go? Mobile is a Go! Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and...