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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Or will HTML5 continue to develop to the point where there is no difference between a native app experience and a traditional Web page experience in a mobile browser? After all, most major companies have both a mobile app and a website, and in...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. So BuzzFeed has largely bucked the norm in that...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns Majority of Tablet Traffic Was From In-App Games I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Remove the In-App game category from your campaign.

  4. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. Geo-Location Targeting: Marketers can target mobile app users based on their GPS...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Search App: As discussed, the basics of browser-based mobile SEO are what counts here. Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps...