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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    You see an ad unit taking half the page, and then a Google owned Zagat listing. As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? In fact, according to the Mobile Path-to-Purchase study...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Making your mobile search faster – Google Inside Search BlogGoogle adds...

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Facebook Page Post ad units are the most underused type of Facebook ad yet are extremely powerful in driving cheap traffic to external sites (like a blog). If you’re in the digital marketing world you know the keyword drill – visual, social, mobile...